When you first get diagnosed with a mental disorder that requires medication, there is an intense amount of shame. We want to kill that stigma as quickly as possible and make a campaign that gen-z would be proud to get behind.
A key component to destigmatization is correct information. This pamphlet will be given in every order of merch, medication refill, and on the CVS website. It goes through the most common mental disorders and acknowledges the misconceptions and the realities of each.
The line “IYMYK” is an acronym for “If You’re Medicated, You Know.” We didn’t want to flaunt a specific disorder or medication, but instead make it an exclusive club. You can rep your disorder by character and identify other club members in the wild (like instagram).